My inbound call centre deals with betting products. The lull periods are very lengthy and the peaks are short bursts, within 5 to10-minute periods when sales closings are near.
The main issue is that customers are not calling in to place their bets even though our lines are open at 8am. Our customers tend to call in during those final moments of sales closing. For example, If a sales an event closes at 2.40am customers are calling in during the last 10 minutes before 2.40am. Thus my abandon rate shoots up during that period.
My concern is the rostering of agents to man my betting hotline. They are
casual staff who are paid hourly. Their productivity, as you can guess, is very low. They actually worked less than 10% of the total login time!
How can I turn this situation around?